Built in public

The useful lessons include the experiments that did not work.

MemeQuake is published by Dave Allan through Genesis Nomad Inc. It documents what is being tested, what failed, what changed, and which ideas survived contact with the real market.

MemeQuake builder system
The operator
Experience is more useful when the mistakes stay visible.

Dave Allan has spent more than a decade in digital marketing, built and sold a web-design business, and spent several years building in Web3. The portfolio includes successful campaigns as well as crypto experiments that lost money.

MemeQuake exists to turn that operating history into useful research—not to rewrite it as a perfect success story.

10+Years digital marketing
4Years building in Web3
1Operator, start to finish
The Quake ecosystem

One portfolio. Three clear jobs.

The brands support one another without pretending to be the same business.

Editorial principles

No paid shills. No hidden relationships. No guaranteed outcomes.

IndependenceCommercial relationships are disclosed when relevant.
TransparencyFailed experiments remain part of the public record.
ResponsibilityResearch is educational; readers retain control of every decision.
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